Beautiful People, a Japanese designer brand

Beautiful People - a designer brand from Japan. After graduating, the founder Hidenori Kumakiri joined the well-known Japanese brand COMME des GARÇONS as a stylist for the branch line HOMME . This has since deeply influenced his design philosophy: "In addition to what you can see from the surface, clothes In addition to things, you also need to think about the meaning behind them.”

After leaving CDG , he founded Beautiful People in 2007 and quickly became a rising star in the fashion industry. We advocate breaking the gender boundaries between men and women, and firmly believe that people are not beautiful because of brands, but clothes are beautiful because of people. People in the world have the ability to exude confidence from the inside out, so people are always the brand's top priority. Consider.

In recent years, it has attracted the attention of local young people in Japan, and it is not difficult to see his items on the streets of Japan! Affordable prices, a focus on high quality, and neutral cuts and designs have made it a popular designer brand!